In 2024, under the initiative of Ms. Choy Siu Chit, the Filial Piety Swallows Charity launched a new targeted assistance project. By expanding the scope of beneficiaries, it gradually implemented targeted and personalized support, maintained follow-up on recipients’ progress, and annually increased assistance efforts.

After preliminary survey, three particularly needy families were selected as the targeted assistance recipients for 2024. As the Spring Festival was approaching, the Filial Piety Swallows team decided to launch the first targeted assistance visit before the holiday, bringing them New Year’s greetings.